A little more magic has landed at Target

If your household has even a hint of Disney obsession, this is the kind of news that’s going to make your next Target run feel very different…

The Walt Disney Company has officially teamed up with Target Australia to bring something pretty special to stores across the country - Disney Playground.

This isn’t a pop-up. It's a dedicated, permanent in-store space now rolled out across 60 Target locations in Australia.

What is Disney Playground?

Think of it as a mini Disney wonderland inside your local Target - a curated space filled with Disney and Pixar products all in one place. It’s designed to feel immersive, easy to shop, and (dangerously) hard to walk past without adding at least one thing to your trolley.

Inside, you’ll find a mix of new and exclusive ranges, including:

• Costumes for dress-ups, parties, and everyday imaginative play

• Dolls featuring favourite characters

• Plush toys you definitely didn’t plan to buy

• Collectible figures

• And plenty more across Disney and Pixar franchises

Shop Disney Playground

Whether you’re shopping for a birthday, prepping for a themed party, or just doing your weekly Target run, Disney Playground adds a layer of excitement that’s hard to ignore.

And if your kids are anything like mine?

You might want to budget extra time… and maybe a little extra in the cart too.