Attended the Exclusive Alexa+ Australia Launch Event | First Look at Amazon's New AI Assistant
When Amazon invites you to an exclusive first look at one of its biggest product launches, you know it's going to be something special.
I recently attended the official Alexa+ Australia launch event in Sydney, where media and creators were given an early look at Amazon's next generation AI assistant before it rolls out across Australia.
From live demonstrations to hands-on experiences, the event showcased how Alexa+ is moving far beyond simple voice commands and into the world of truly personalised artificial intelligence.
Different areas recreated rooms throughout the home, allowing us to see how Alexa+ fits naturally into everyday life.
From the bedroom through to the kitchen and living room, every demonstration showed how conversations with Alexa now feel much more natural. Instead of remembering exact commands, you simply ask as you would another person.
The demonstrations highlighted how Alexa+ can understand context, remember previous conversations and carry out multiple requests without constantly repeating yourself.
What Is Alexa+?
Alexa+ is Amazon's biggest AI upgrade since Alexa first launched.
Powered by generative AI, Alexa+ has been designed to become more conversational, more intuitive and significantly more personalised.
Some of the standout features demonstrated included:
Natural back-and-forth conversations
Remembering your personal preferences
Smart home automation
Calendar and reminder management
Recipe recommendations based on ingredients you have
Music and entertainment suggestions
Compatible Ring camera integration
Shopping assistance
Cross-device access via Echo devices, the Alexa app and Alexa.com
Rather than issuing one command at a time, Alexa+ understands follow-up questions and keeps the conversation flowing naturally.
Room by Room: Alexa+ in Action
Bedroom
Alexa+ can personalise your morning routine by gradually turning on compatible lights, providing the day's weather, reading your calendar and helping you start your day without touching your phone.
Kitchen
One of my favourite demonstrations showed Alexa+ helping with cooking.
Instead of asking one question at a time, you can ask for recipes, ingredient substitutions, multiple timers and cooking advice all within one ongoing conversation.
Living Room
Entertainment becomes even smarter with Alexa+. Whether you're controlling compatible smart lights, adjusting your TV, playing music or checking a Ring camera, everything works together through one natural conversation instead of separate commands.
Alexa+ Australia Pricing
Alexa+ is now launching across Australia with a variety of pricing options:
Early Access Period: Free to trial for eligible existing and new device owners.
Amazon Prime Members: Free inclusion alongside Prime Video, music, and shipping benefits.
Standard Non-Prime Subscription: AU$29.99 per month if you do not bundle it with Prime.
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